FDJ, first local network in France
For local regions, with local businesses
With almost 30,000 points of sale in more than 11,000 towns and cities, local presence is one of FDJ’s long-standing specificities and main assets. Because it is aware of the importance of this physical network on local social cohesion and economic health, it strives to sustain and develop its vitality.
FDJ is a key economic partner for the retailers in its network. The commissions it pays them each year are often their second most important source of income. And in choosing to sustain its activity in small rural points of sale, FDJ ensures their economic sustainability.
Moreover, by extending its distribution to new types of businesses, such as petrol stations and small local grocery stores, the Group is further developing its network.
Developing an omnichannel approach, for a renewed gaming experience and loyal customers
FDJ has chosen an omnichannel approach to meet changing consumption and gaming behaviours. This approach combines the physical point-of-sale anddigital experience. Currently, with FDJ apps on the rise and the QR code, these digital tools support retailer activity within a fully connected distribution network. Players can prepare their stakes on their mobile phones before validating them at the terminal in the point-of-sale. They can also check their winnings by scanning the betting receipt available on the app. To ensure players and retailers the best point-of-sales experience, the Group has invested more than €250 million in technological infrastructures since 2018.
Payment & services
With Nirio, FDJ simplifies the daily work of the retailers
Launched in 2023 under the leadership of FDJ Services – a subsidiary of the FDJ Group – Nirio is a payment solution that brings together two services. The first pillar, aimed at the general public, offers payment solutions for day-to-day payments with private creditors (rent, airline tickets, etc.) within the FDJ-approved Nirio network. The second activity, dedicated to retailers, relies on two payment solutions acquired by FDJ Group: Aleda in the bar, tobacconist, and newsagents sector, and L’Addition in the hospitality sector. These services are soon to be improved with new operational and financial services.