Actions to combat underage gambling cover three areas:
- Training and support for distributors and the sales force
Preventing underage gambling is a central focus of the training given to retailers and the sales force. FDJ provides permanent and ongoing training and support to all commercial stakeholders, relying on long-term or more occasional interventions, linked in particular to important sporting events.
- Information and awareness-raising among the general public
For many years, raising public awareness of the ban on underage gambling has been an important part of FDJ’s work. It is rolled out over multiple channels to maximise the reach of the messages relayed.
The development of the various preventive information actions is part of a regular dialogue with all of its stakeholders. Exchanges with addiction experts and organisations are organised within the Societal Laboratory.
Throughout 2018, numerous programmes on underage gambling were undertaken, notably with the screening of preventive films accompanying commercial advertising campaigns (Parions Sport FIFA World Cup and Morpion campaigns). FDJ systematically runs a campaign dedicated to Responsible Gaming during each advertising campaign for instant games and sports betting, accordingly devoting at least 10% of its overall television advertising expenses to the promotion of Responsible Gaming.
- Monitoring and evaluation the application of the ban on underage gambling
The verification of distributors’ compliance with the prohibition of the sale of games to minors is a priority for FDJ. The company relies on a team of 12 inspectors to monitor the on-site implementation of Responsible Gaming obligations and, in particular, of those relating to the prevention of underage gambling.
Inspections are intended to verify distributors’ compliance with the predetermined Responsible Gaming criteria. Since 2014, FDJ retailers have been awarded a bonus of 0.2%, known as the “Responsible Gaming Bonus”. It is granted on the basis of meeting these criteria, which include a specific section on the prevention of underage gambling.
If an inspector notes the sale of an FDJ game to a minor, the distributor is automatically deprived of its full Responsible Gaming bonus.
Preventing excessive gambling and detecting and supporting disadvantaged individuals is the second major strand of FDJ’s actions aimed at promoting Responsible Gaming.
FDJ is continuing to strengthen its actions in this area based on six areas of focus:
- Monitoring its range of games
An expert committee of the game offer composed of several specialists – addiction, psychiatry, psychology, human sciences – is consulted regularly on marketing innovations for games, as well as on new prevention services offered to players. The analyses and points of attention highlighted by experts lead, depending on the case, to the adjustment of certain parameters of the gaming offers and/or to the carrying out of additional studies.
- Supporting players and monitoring their habits
FDJ provides players with a number of tools for monitoring and controlling their online gaming habits on the fdj.fr and ParionsSport En Ligne websites:
- Playscan™ assesses the level of risk associated with the habits of each online player.
- Gaming moderators allow players to set limits. These limits, which cover both payments into the players’ accounts or their stakes, some of which are mandatory, help players control their gambling habits. Since the beginning of 2018, FDJ has improved this mechanism by creating a new binding moderator aiming at capping the amount wagered per day on fdj.fr at €150 for players whose gambling habits imply the greatest risk.
- In addition to these measures, players may also temporarily or permanently block themselves.
- Training for distributors and the sales force
FDJ trains its employees on the Responsible Gaming policy through a COOC (Corporate Open Online Course) whose content is largely devoted to the prevention of excessive gambling and underage gambling. All FDJ employees are trained in CSR through an innovative training device, a COOC (Corporate Open Online Course). This interactive, digital tool delivers training consisting of videos and quizzes. The aim is to familiarise participants with the basics of CSR and the form it takes at FDJ. The COOC also raises awareness of the benefits of our CSR policy for all our audiences and stakeholders: employees and players but also distributors and civil society.
Like the training schemes intended to strengthen the enforcement of the ban on underage gambling, FDJ also trains its distributors and its sales force in the issues associated with excessive gambling.
- Preventive information on the risks associated with excessive gambling
Developed over a number of years, the online excessive gaming information initiative changed in 2018 to include content on responsible gaming across FDJ’s e-commerce sites so as to make it more explicit and appealing.
On the digital channel, FDJ also launched a pilot communication campaign, Responsible Gaming, focused on preventing excessive gambling, based on promoting the support resources provided for players to help them keep their use recreational.
- Detecting people in vulnerable situations and offering them support
For several years FDJ has been developing initiatives aimed at identifying people in vulnerable situations and providing them with guidance. These measures are based on a high-risk situation detection and management system requiring the training of front-line employees and distributors.
In managing particular individual vulnerable situations, FDJ encourages people to contact specialist organisations and/or works with them to get them the right support.
Each of FDJ’s partner helplines (SOS Joueurs, e-Enfance, CRÉSUS and l’Institut du Jeu Excessif) provides, in its respective area, specific skills enabling vulnerable individuals to find the right help and resources.
FDJ undertakes charitable work with partners in the charity, health, social and research sectors. Around €1 million was donated as part of responsible gaming partnerships in 2018:
- 30% of donations went to the following helplines and resources: SOS Players, CRESUS, E-Enfance, Vers un apprendre à miser sur soi (Institut du Jeu excessif), Fonds Actions Addictions (organiser of the “Addict’Aide” portal), and SEDAP (CSAPA) as part of its innovation and experimental centre on excessive gambling;
- 30% to prevention initiatives led by the major players in solidarity and education (French Red Cross, Fédération Nationale des Écoles des Parents et des Éducateurs (the national federation of schools, parents and educators)), and more specifically pilot projects to reduce risk and damage delivered within the sales network. These pilots are delivered in cooperation with the major players in the medical, psychological and social assistance sector: SEDAP, Addiction Federation and 3 CSAPAs (Centre for Care, Support and Prevention in Addictology) volunteering in the Valenciennes, Provins and Bordeaux areas;
- 40% to the funding of scientific research and the circulation of knowledge: in the field of addiction research, FDJ provides financial support to the endowment fund of the Nantes Teaching Hospital for the Centre de Référence sur le Jeu Excessif (IFAC-CRJE, excessive gambling research centre), the Université Diderot for a research project under the Paris Hospitals’ addictions unit at the Bichat-Claude Bernard Hospital, and IREMA and Fédération Addiction to ensure that they can improve the training offered to professionals. It also provides modest but long-term support to conference organisers (Fédération Française d’Addictologie, GRAMM for the ALBATROS congress, SOS Addictions for the e-congress E-ADD, and the Association de Psychiatrie et Psychobiologie for the Congrès Français de Psychiatrie or the Société Francophone de Psychogériatrie et de Psychatrie de la Personne Agée). In the humanities and social sciences, FDJ further contributes to the functioning of the Scientific Research Group “Jeu et Sociétés” to promote the development of humanities studies on gambling, still little developed in France.
- Supporting big prize winners
In 2018, 390 players won over €500,000 playing FDJ games (i.e. more than one winner every day).
FDJ is one of the few lotteries in the world to offer its prize winners (of €1 million and over) such an extensive support scheme. Its aim is to take into account the impacts of winning on the lives of new millionaires, particularly in terms of the financial and emotional management of their new situation.
In addition to the opinion of the expert committee, at the design stage of a new game and/or an innovation in the mechanics of an existing game, the level of attractiveness of the game offerings is assessed through analysis matrices developed by FDJ together with experts. Two matrices are used:
- a generic matrix for assessing risks and the degree of sensitivity of all games of chance and gambling games marketed by FDJ from their from the outset of the design phase (Serenigame universal matrix developed in 2012);
- a matrix for evaluating instant games (Serenigame Grattage).
* These ratings do not reflect the evaluation method applicable to listed issuers, and as such are not strictly comparable with the ratings of such issuers (in particular, the governance criteria do not bear on the same principles of action and do not assess the same risks).