A successful transformation
As part of the 2015-2020 development plan, FDJ has completed a new phase of development based on the company’s strengths, combining innovation, modernisation of our distribution network, digital transformation and international expansion.
A total of €500 million was invested to achieve this transformation, and €180 million alone for the network of distributors.
Its distributor network, the Group’s chief asset, is and will remain central to FDJ’s development, as demonstrated by its 2020-2025 development plan.
A modernised distribution network, with an excellent network across France
The sale of FDJ games represents a major portion or even a majority of the business generated by the bar-tobacconist-newsagent network distributors, who make up the bulk of the distribution network. FDJ is loyal to its more than 30,000 points of sale, spread out across more than 11,000 towns around the country. It assists them with their modernisation (new equipment and digitalisation) and provides specific support to the most vulnerable ones.
The Group’s network is essential to maintaining close ties with players, and is a fundamental aspect of its business model. Significant investments have been made to transform and modernise it. Today, they are all equipped with FDJ terminals and technology.
One figure particularly illustrates the strength of the network:
of the French population lives within 10 minutes of one of our points of sale (On foot in towns or by car in rural areas. Source: FDJ and Euromonitor).
Strong acceleration in digital technology
Innovation is an integral part of the DNA of FDJ, which operates in a particularly rich ecosystem.
FDJ strives to offer its players an ever more innovative game offer. For example, Quitte or Double, launched in March 2019, encourages FDJ players in points of sale to continue their experience online.
of sales points
The QR code was another disruptive innovation. Launched in 2015, it allows players to prepare their wagers on their smartphone, and then pay in points of sale.
This means that digitised bets, in other words those made online or in points of sale via a digital device (such as a smartphone), have increased fivefold in the space of four years.
FDJ’s economic and social contribution (BIPE study)
To further assess its economic and social contribution in France, FDJ has renewed the study conducted by BIPE (Office of Economic Information and Forecasting) since 2017. In 2019, FDJ’s contribution to France’s gross domestic product (GDP) was evaluated at €5.7 billion, with 53,700 jobs created or maintained throughout the country, of which 21,900 in bars, tobacconists and newsagents, or roughly a quarter of jobs in that sector.